HauteBid was an auction site where consumers can participate in auctions of luxury items, such as watches and jewelry through the purchase of bids. Auctions have a short countdown clock and each bid will reset the countdown clock until the countdown reaches 0. The winning bidder would pay the final auction price, which generally is at a significant discount from retail, and items are shipped directly to the winner. HauteBid launched in October 2018 and was backed and managed by industry veterans. HauteBid ceased operations in February 2019 and is no longer in business.